What goes into a book cover design? Meet John Gall, cover designer extraordinaire

This is a fun look into the process of book cover design. John Gall of Vintage and Anchor books makes it sound so easy! He talks about his entire creative process from reading the book and choosing the special design "nugget" from the story to picking the perfect fonts and colors. When he mentions the number of fonts that Random House (my former employer) owns, I chuckle a little. I remember we had a huge book of fonts to choose from. I loved that book! Watch until the end, and he'll show you how he breaks the "rules" of cover design.