Color as a social vehicle to create change

Color plays a significant role in how we feel about what we see. I feel more serene when I am looking at light blue and my mood usually perks up when I see bright yellow. Taking that idea further, Pantone has collaborated with students of San Francisco's Academy of Art University to answer the question: "How can color be used as a social vehicle to create change?" In addition, these students have studied ways for colors to be understood by people who are color blind. Read the full article at http://www.good.is